Naked Juice

Get Naked

This project was my first ambient media campaign. I advertised Naked juice to target students to switch their energy drinks for a healthier option. I wanted to play with the name and stage a one night stand,  so planned a route from my universities Library’s to the student shop We lay a selection of clothes from both genders as if they have started to take them off from one door to another and leave them on the floor.

Once the Clothes were in place, we decided to take photos of people’s reactions and see if they followed it, which they did.  Our idea was a success and we managed to pursued over 25 students to switch to naked smoothie for energy.

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