Think! Road Safety

Don't text & Drive 

Over 1700 fatalities happened in the UK last year due to texting & driving. This is a Multimedia campaign to grab the attention of young drivers and make them aware of the seriousness of texting & driving and the severe outcomes from doing it. 

TV advert

My advert is to educate young UK drivers in realising the dangers of texting & driving and changing the audience to realise that the text isn't worth the risk when driving. The adverts are short with a shock factor, bringing it home for the views. 

Radio advert

This advert is to almost trick my audience and play with their emotions to help them realise the dangers of texting & driving, This ad is clever and stops to make people think.