Think! Road Safety
Don't text & Drive
Over 1700 fatalities happened in the UK last year due to texting & driving. This is a Multimedia campaign to grab the attention of young drivers and make them aware of the seriousness of texting & driving and the severe outcomes from doing it.
My advert is to educate young UK drivers in realising the dangers of texting & driving and changing the audience to realise that the text isn't worth the risk when driving. The adverts are short with a shock factor, bringing it home for the views.
This advert is to almost trick my audience and play with their emotions to help them realise the dangers of texting & driving, This ad is clever and stops to make people think.