Made to be diluted
Young adults are increasingly becoming the biggest social drinkers in the UK, yet the demand for alcohol has never been lower. Vimto is going bridge this gap by becoming an adult drink available behind the bar.
These are the main focus of this campaign is again to target our audience at the point of sale, but with a more bold sense of humour, almost provoking the social drinkers at the main drinking places and events.
These are all different lines for the same campaign. They will all have the same design as the top 3 adverts.
Point of sale
These are our way of getting those serving the drink, involved in advertising the drink using our cheeky humour from the brand.